Those who are reading this blog are going to be well aware of the glistening lure of Instagram. You probably found this post through this channel where I promoted it. An irony that feels cliche to address but whatever, it’s true and it’s ironic.

Whether we like it or not, we are a generation that are grossly addicted.

Despite the extensive ethical critique that tech giants are facing and the horror of the Black Mirror-esque Netflix documentary The Social Dilemma, social media is here to stay; entrenched into the fabric of our very existence. For many, this tailor made curated realm forms a credible representative of the self. When people meet us we introduce ourselves and it is likely we then introduce them to our IG handle. You can find “me” here.

It is a digital world that in the current “lockdown” can even supersede physical reality. The lines between both have become blurred to the point that for many, social media platforms are an extension of, and not separate to, real life. And with most of us oscillating between sharing and not sharing, and caring and not caring, the navigation of this world is complicated.